Cait Conley has initiated her congressional campaign in New York, utilizing a series of videos titled 'Reps and Real Talk' to address key issues such as affordability and healthcare while also showcasing her fitness routine. Conley is part of a collective of four Democratic women veterans, referred to as the 'Hellcats,' who aim to convert their districts from Republican to Democratic control in the upcoming midterm elections. This group includes a retired Marine Corps drill instructor, a former Navy helicopter pilot, a former Marine captain, and Conley, a former Army special operations officer, all inspired by the successful campaigns of women with military backgrounds.

The Hellcats are strategically campaigning together, having adopted their name after extensive discussions. They face significant challenges, including competitive primaries and fundraising disparities against established Republican incumbents. For example, Joanna Mendoza, a retired Marine running in Arizona, is currently trailing in fundraising efforts against Republican Congressman Juan Ciscomani.

The Republican National Committee has expressed skepticism about the Hellcats' chances, citing the experience of their candidates and questioning the viability of the Democratic candidates' backgrounds. Despite these challenges, the Hellcats promote their military training as a unique asset that equips them to navigate political dysfunction and foster bipartisan cooperation.

Campaign strategists believe that the candidates' military backgrounds may help them appeal to a broader electorate and counteract gender stereotypes. The candidates also emphasize their roles as mothers, which they argue enhances their relatability on issues such as family affordability.

Historically, the Republican Party has supported female candidates with military credentials, but the Hellcats aim to leverage recent policy changes by Defense Secretary Pete Hegseth that have been perceived as detrimental to women in the military. The candidates argue that these changes undermine the progress made for female service members and highlight the need for leadership that supports military personnel.

Mendoza and her fellow candidates advocate for 'servant leadership,' drawing parallels between the trust placed in military leaders and that expected from elected officials. They assert that their combat experience positions them as strong candidates for public office, capable of effectively addressing the needs of their constituents. Democratic Congressman Jason Crow has characterized the Hellcats as 'fierce fighters' who are well-prepared to confront challenges posed by the current administration.