Recent surveys reveal a notable shift in public sentiment regarding the economy, with many Americans expressing frustration over rising costs and attributing these challenges to President Donald Trump's policies. A CNBC All-America Economic Survey indicates that 41 percent of Americans plan to spend less on holiday gifts this year, a six-point increase from 2024, with 46 percent citing high costs as the primary reason for this decision. This marks the highest level of concern since the inflation spike of 2022.

Polling data from NBC's Decision Desk shows that 53 percent of adults have altered their grocery shopping habits to manage their budgets, while 55 percent have reduced spending on non-essential items. Despite some decreases in specific grocery prices, such as a 29 percent drop in egg prices, other staples have seen significant increases, including beef (up nearly 13 percent) and orange juice (up 28 percent). This mixed economic landscape has led to a growing pessimism about the state of the economy, with 60 percent of respondents viewing it negatively, the highest level of discontent since 2023.

Trump's approval rating regarding economic management stands at 31 percent, the lowest of his presidency. Critics argue that his administration's messaging often highlights selective data, which may contribute to a distorted understanding of the broader economic situation. Federal Reserve Chairman Jerome Powell has noted that Trump's tariffs are contributing to inflationary pressures, which have seen a rise to 3 percent as of September.

In a recent campaign rally, Trump maintained that prices are decreasing and dismissed concerns about affordability as a political fabrication. However, many voters, including some Republicans, are increasingly aware of the economic challenges they face, with Senator Josh Hawley acknowledging that grocery prices are a significant concern for constituents.

At a McDonald's in Feasterville, Pennsylvania, where Trump held a campaign event, patrons expressed mixed feelings about his economic policies. While some remain hopeful for improvements, others are skeptical about his ability to address rising costs, particularly as unemployment rates have risen to 4.4 percent, the highest in four years. McDonald's CEO Chris Kempczinski has noted a "two-tier economy" affecting customer traffic, particularly among lower-income individuals, prompting the reintroduction of value meal options to cater to budget-conscious consumers.

As the midterm elections approach, political strategists suggest that Trump must balance acknowledging the struggles of voters while promoting his economic achievements, a task complicated by the realities of rising costs and public sentiment.